A Hand Dryer and Three Questions That Can Unleash The Secret Sauce of Success

Ian Paul Marshall —  May 10, 2011

Dysons Secret To SuccessChai lattes, sunshine and a lazy sunday afternoon.

That’s an awesome day for me. And as I finished up my Chai and packed up my things nature called.

I wasn’t surprised. I had just gulped back a huge amount of frothy goodness.

Luckily there wasn’t a huge lineup for the loo (that’s how they say it in England I think).

I finished up, washed my hands and turned to find one of the weirdest contraptions I’ve ever seen.

I knew it was a hand-dryer. Well I guessed that it was hand dryer. It was in the spot where a hand dryer should’ve been.

I stared at it for a second. My feeble man brain trying to wrap itself around what I was actually seeing.

Here’s a picture…

Have you seen one of these before?

Like I said, it took me a second to really understand what I was looking at. Add on a couple more to actually figure out how to use it.

Then it was just pure awesomeness.

This is the best hand dryer I’ve ever used in my life. And I was curious as to what genius company figured out how to perfect this everyday piece of technology. So I looked around on the machine – guess who invented it?


That’s right. The guy who reinvented the vacuum cleaner. Seems like that just got his creative juices flowing. And he looked around the world and asked, “What else can I fix?”

And he did more than fix it. He made it awesome.

Dyson’s Key To Success

James Dyson had this to say about why he created the best hand dryer in the universe, “You put your hands under other dryers, rub them a bit, then give up and wipe your hands on your trousers. It’s something that’s always annoyed me.”

It was something that always pissed him off. And he figured that if it made him mad it probably was annoying millions of other people every day.

And that’s the trick right there. The secret sauce of success.

You don’t have to be a genius.

Just fix something that’s broken.

Take a problem that a bunch of people are having and fix it.

So the challenge for you today is to look at life through the eyes of James Dyson. Look around and see what’s broken.

Then ask yourself three questions:

  1. Can it be fixed?
  2. Are there tons of people with this same problem?
  3. Are they willing to pay money for a solution to that problem?

And then cut me a check for 10% of the profits.

Remember to have fun, make money and change the world.


One response to A Hand Dryer and Three Questions That Can Unleash The Secret Sauce of Success

  1. I was surprised by this miracle at the Toronto Zoo last weekend. They have Dyson hand dryers in all bathrooms. Dyson has a remarkable way of looking at the world.