Sacred Business Part 2

by Ian Marshall

Sacred Business Conscious Capitalism Part 2

Inspired business leaders, people who’ve already glimpsed and had the experience of seeing that perfect vision, that interconnectivity of us all, may already be striving toward a new business paradigm.

And for those people who haven’t begun to change all we can say is, “Evolve or Die.”

You will be left behind.

Businesses up until this point have abused the power given to them, and consumers have given away their power.

So now we have come to a new point in the future of business.

Active and educated consumers participating with inspired and open businesses.

This is the hope.

Businesses forgot that their ultimate mission was to be of service. That they were blessed if people decided to spend their hard earned dollars on their products and services. The phone would ring if what they we’re offering solved a problem or fulfilled a need.

There was no coercion necessary. No multi-million dollar commercials during the half-time show. No interruption marketing. No trying to convince me with phone calls or knocking on my door.

If what you had was good the news would get around. It would spread.

Your great new widget would become popular because of people. You focussed on people when you created it and in turn people focussed on you.

So is this a key insight for this streamlined future of ours? Are we going back to a continual start-up mentality?

Start-ups are excited about their solution and they share it with all the world. They’ve identified the problem and though long and hard about the solution, and once found, the news is spread from one person to the next, “Hey did you hear that Ian started a shiny widget company!”

From one person to the next the message was passed along.

Person to person.

This is what we’ve forgotten.

We’re people trying to help people.

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{ 1 comment… read it below or add one }

Steve Evans April 20, 2009 at 7:55 am

Good points.
In my work as a burgeoning Life Coach, as we have introduced the concept of “Principled” businesses, that are beyond just values based, which is better that a corporate culture without values, but still too subjective. Universal Principals was introduced, but was also quite difficult to explain.
To airy ferry for some, I dunno, but I think we were on the right track ,just need to further develop it. It did raise some eyebrows tho.
Stephen Covey has a handle on the theme and as we look at NLP, the Grow Model and other modalities, they are great in eliciting values but we need to proceed deeper, Principles beyond Personalities is key. Peer support will grow as more folks get it, and share it by example.

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